Action for Children - online

Even before the third national lockdown, the Covid-19 pandemic has dramatically changed the landscape of support for families with the youngest children

It’s a whole new world. But, as our new briefing shows, one thing that has remained constant is Action for Children’s focus on the needs of children and families in the services it provides

Shifting our services online

Our services for families in the early years are largely delivered through our children’s centres and family hubs. When the first lockdown was announced in March 2020, our staff immediately pivoted services to deliver them virtually. Within weeks, we were digitally delivering a range of early years services, universal and targeted, across the country: from baby massage in Cumbria to the Solihull programme in Sandwell; from antenatal programmes in Devon to parenting courses in Norfolk.

Parent Talk

As well as moving our children’s centre and family hub services online, we have also rapidly expanded our digital offer of support for families. Parent Talk provides free information, support and advice for families. Parents can have a live one-to-one chat with our expert Parenting Coaches.

Our experience in 2020 has meant that our staff are in a good position to keep supporting families digitally in future periods of restrictions. However, we are clear that digital support can never be a replacement for face-to-face services. Instead, virtual services can enhance face-to-face offers in local areas in the future.

At Action for Children, we protect and support children and young people, providing practical and emotional care and support, ensuring their voices are heard, and campaigning to bring lasting improvements to their lives. Last year, we helped more than 387,000 children and families across the UK. 


* Details correct at time of update 4/5/21



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Registered address

3 The Boulevard
Ascot Road
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