We are warning residents to be vigilant after further reports of people selling fish door to door in Norfolk.
Reports this week have been received from the Heacham, Dersingham, Fakenham, Foulsham and Lenwade areas.
The reports details males often using a white sign-written transit style van cold calling at properties offering to sell frozen fish.
In the past these type of sellers have been known to use high pressure sales tactics and there have been issues with the quality of the fish being offered, whether the type of fish is as claimed, and whether it has been appropriately stored for transportation.
It is possible these sellers may move on to other locations within Norfolk.
We advise consumers to never deal with cold callers and never be pressurised into buying on the doorstep.
If you are approached by these sellers or see them in your area please report it to us via our partners the Citizens Advice consumer helpline on 03454 04 05 06 or to Norfolk Police on 101