Breckland Council is urging residents to make sure their recycling efforts don't go to waste - and has one of its former bin collectors front and centre of this Norfolk-wide campaign.
The Council is spreading a message to 'Give Your Recycling a Little Bit of Love' as part of the Norfolk Waste Partnership (NWP), in this new push to encourage residents to 'Recycle for Norfolk' and make sure they do so correctly.
Breckland's Locality Officer Steve Hitchman, who previously worked in refuse collection for Council contractor Serco as a street operative, a refuse loader and a driver, was chosen by NWP to be one of the faces of the campaign. He can be seen on posters around the district and in an advert running on TV now.
Cllr Paul Claussen, Executive Member for Place, explained: "We appreciate the vast number of residents who recycle as much of their household waste as possible and this campaign is about helping people to do it correctly. Your recycling needs to be clean, dry and loose to avoid contaminating other materials in your black bin, and we don't need you to bag it up for our refuse collection teams.
"A recycling leaflet was delivered to every home in Breckland recently, setting out the three simple rules for recycling. It included a peel-off sticker to keep so people can easily check what can and can't be recycled through our kerbside recycling service."
Breckland Council Locality Officer Steve Hitchman commented: "It's been exciting spotting my advert out and about in the area and on TV. It's not something I ever expected to be doing, and it's funny to think that I used to be the one collecting the household rubbish and now I'm on the posters asking them to recycle correctly."
Cllr John Fisher, Chair of the Norfolk Waste Partnership added: "We want to make sure Norfolk residents have the information they need to understand how and what to recycle at home. There are three simple rules to remember to get recycling right in Norfolk: Clean, Dry and Don't Bag it."
Along with the leaflet that was delivered to Norfolk households, details about what you can recycle can be found via Twitter and Facebook (@Recycle4Norfolk) and online at Recycle for Norfolk